Stephen A. Smith Rips Into LeBron James Over His Controversial ‘Second Decision’ Announcement
ESPN personality Stephen A. Smith has never been one to hold back his opinions — and this time, his target is none other than LeBron James. Following LeBron’s much-hyped “Second Decision” announcement, Smith unleashed a fiery critique on his show, calling the move “unnecessary,” “self-centered,” and “a distraction” from basketball.
LeBron’s announcement, which was teased for days across social media, featured a dramatic video in which he revealed his next career plans and hinted at the final phase of his legendary NBA journey. The production was polished, emotional, and heavily promoted — reminding fans of his infamous 2010 “Decision” special when he revealed his move to the Miami Heat. But while that moment marked a turning point in sports media, Stephen A. believes this latest spectacle was a misstep.
“LeBron James doesn’t need to do this,” Smith said emphatically during First Take. “He’s the face of the league, one of the greatest players ever — but this constant need to turn every career move into a Hollywood event? It’s getting old.” Smith went on to argue that LeBron’s latest announcement felt more like a publicity stunt than a genuine basketball statement, accusing the superstar of seeking attention at a time when the focus should be on the upcoming season.
Social media lit up immediately after the broadcast, with fans split between admiration and criticism. Some praised LeBron for maintaining control of his narrative and engaging directly with fans, while others echoed Smith’s sentiment, saying the theatrics felt over the top for a player entering the twilight of his career.
Smith, however, didn’t hold back in his closing remarks. “LeBron has earned the right to do whatever he wants,” he said, “but sometimes less is more. You don’t have to remind us you’re the King — we already know.”
While LeBron has not publicly responded to Smith’s comments, those close to him insist the “Second Decision” was meant to celebrate his career milestones and inspire younger athletes to take ownership of their brand.
Still, the debate continues. Was LeBron’s latest announcement a masterclass in self-marketing or just another example of star-driven spectacle? Whatever the answer, one thing is clear — whenever LeBron James speaks, the entire sports world stops to listen, and voices like Stephen A. Smith are always ready to fire back.