Breaking News: Jalen Milroe Signs Historic NIL Deal with Alabama Crimson Tide
In a groundbreaking move that underscores his status as one of college football’s most electrifying talents, Alabama quarterback Jalen Milroe has inked a record-breaking Name, Image, and Likeness (NIL) deal with the Alabama Crimson Tide Top Collective. This historic agreement, the largest in the program’s storied history, solidifies Milroe’s role as the face of the Crimson Tide and sets a new benchmark for NIL partnerships in collegiate athletics.
The deal spans multiple years and encompasses a comprehensive suite of endorsements, appearances, and initiatives designed to strengthen Milroe’s connection with the Alabama community. As part of the agreement, Milroe will serve as the brand ambassador for several major corporations, including Nike, Apple, Mercedes-Benz, and Amazon. Notably, Nike has committed to a $150 million annual endorsement deal, making Milroe the face of Nike Football and launching his own signature shoe and apparel line. Apple’s collaboration includes a $100 million agreement featuring Milroe as a key ambassador for the company’s sports and fitness tech division. Mercedes-Benz has also partnered with Milroe, signing a $75 million endorsement deal that positions him as the face of their new electric SUV campaign. Additionally, Amazon Ventures has invested $50 million in a sports documentary series chronicling Milroe’s life and career. The remaining $132 million of the deal comprises performance bonuses, social media endorsements, and equity stakes in emerging companies.
Milroe’s rise to prominence has been nothing short of remarkable. A two-time permanent team captain and a two-year starter at quarterback for the Crimson Tide, he amassed 7,593 career yards, ranking fifth in program history, and was responsible for 78 career touchdowns. His dual-threat capabilities were on full display during the 2024 season, where he threw for 2,844 yards and 16 touchdowns while rushing for 726 yards and 20 touchdowns. His 36 total touchdowns tied for the fourth-most in Alabama’s single-season history.
Off the field, Milroe’s academic achievements are equally impressive. He earned both his undergraduate and master’s degrees in a four-year span and was honored with the William V. Campbell Trophy in 2024, college football’s top academic honor.
This unprecedented NIL deal not only cements Milroe’s legacy at Alabama but also sets a new standard for athlete empowerment in collegiate sports. As he continues to excel both on and off the field, Jalen Milroe’s influence extends far beyond the gridiron, paving the way for future generations of student-athletes to capitalize on their name, image, and likeness.