BREAKING NEWS: Cubs Announce Permanent Removal of ‘W’ Flag; New ‘L’ Flag To Be Hoisted After Every Game
In a stunning announcement that has sent shockwaves through the North Side faithful, the Chicago Cubs have officially retired their iconic ‘W’ flag — a cherished tradition that has symbolized victory at Wrigley Field for decades. Instead, beginning immediately, the team will raise a brand-new ‘L’ flag after every game — win, lose, or rainout.
Team President Jed Hoyer addressed the media early this morning, explaining the shocking pivot.
> “After careful consideration and months of consistently poor performance, we felt it was time to embrace our reality. The ‘W’ flag simply hasn’t been seeing much sunlight, and rather than insult our fans with false hope, we’re leaning into transparency.”
Sources within the organization say the idea came from a front-office brainstorming session labeled “Radical Honesty: Rebuilding Edition.” The proposal was reportedly met with overwhelming support — especially from season ticket holders who had long forgotten what the letter ‘W’ looked like.
The new ‘L’ flag design is said to feature a bold, italicized “L” in Cubs blue, with a tasteful tear-shaped watermark — an artistic nod to the emotional endurance of the fanbase.
Social media reaction was immediate and divided. One lifelong fan tweeted:
Others, however, expressed outrage, demanding refunds, replays, or divine intervention.
Still, some see it as a stroke of genius. Marketing insiders say L-flag merchandise is already in production, including limited-edition rally towels with the phrase: “Live. Laugh. Lose.” The team store is reportedly bracing for record-breaking sales.
Whether this marks a new era of radical accountability or just another quirky chapter in Cubs lore, one thing is certain: the North Side will always keep flying — even if it’s an ‘L’.