Carnival Cruise Director Unveils New Sheep Mascot to Delight Passengers
Miami, FL – June 24, 2025 — Carnival Cruise Line is adding a surprisingly woolly twist to its onboard entertainment lineup this summer with the introduction of a new sheep mascot, unveiled today by the company’s Cruise Director, Marco Diaz. The fluffy addition is expected to charm guests of all ages and bring a fresh dose of fun and whimsy to Carnival’s ships worldwide.
Dubbed “Captain Woolly,” the mascot was revealed in a lively ceremony aboard the Carnival Horizon, where Diaz introduced the character as part of Carnival’s ongoing efforts to enhance the guest experience with unique, interactive entertainment.
“We wanted to create something truly unexpected and heartwarming,” said Marco Diaz, Carnival’s Cruise Director, who is known for his inventive approach to guest engagement. “Captain Woolly is more than just a mascot — he’s a symbol of fun, community, and the spirit of adventure that defines Carnival cruises.”
Captain Woolly is a life-sized, costumed sheep character who will appear throughout Carnival’s fleet, taking part in themed events, family activities, and photo opportunities. The mascot’s name was chosen to reflect both a nautical flair and a playful personality, blending the charm of the countryside with the excitement of the high seas.
The concept originated when Diaz noticed growing interest among families for interactive animal-themed programming during cruises. “Animals bring people together, especially kids,” Diaz explained. “We wanted to add a character that could engage guests in new ways — from storytime sessions to dance parties — while spreading smiles all around.”
The introduction of Captain Woolly is part of Carnival’s broader push to diversify onboard entertainment and offer fresh, creative experiences that cater to travelers of all ages. The cruise line has recently expanded its lineup of immersive shows, workshops, and themed parties to keep guests entertained throughout their voyages.
Passengers on the inaugural event were treated to a lively parade featuring Captain Woolly, accompanied by the ship’s entertainment team, music, and confetti. Many families gathered around eagerly for photos and hugs from the new furry friend.
“This is adorable!” said passenger Lily Ramirez, 8, who was thrilled to meet Captain Woolly. “He’s so soft and funny. I can’t wait to see what he does next.”
Carnival is also exploring ways to integrate Captain Woolly into its digital app, with interactive games and scavenger hunts that encourage guests to explore the ship and discover hidden surprises.
“Bringing Captain Woolly to life both onboard and digitally helps us create a seamless, memorable experience,” Diaz said. “It’s about building joyful moments that guests will cherish long after their cruise ends.”
With the debut of Captain Woolly, Carnival Cruise Line continues to sail toward innovative ways of connecting with its guests, proving that sometimes, the best surprises come with a little fluff.