Craig Berube Sends Auston Matthews a Powerful 5-Word Message Amid Contract Drama
Toronto, ON – June 21, 2025
In a stunning and emotional twist to one of the NHL’s most closely watched off-season narratives, Toronto Maple Leafs star Auston Matthews has publicly made a heartfelt plea to remain with the team—even if it means taking a significant pay cut.
“I’ll take a pay cut. I’ll prove I’m healthy. Let me stay and contribute,” Matthews wrote in a raw and emotional social media statement Thursday night. “This city means everything to me. I believe in this team, and I want to win here. Not somewhere else.”
The message quickly ignited a frenzy across the hockey world, with fans, analysts, and former players chiming in. But all eyes turned Friday morning to the man who arguably holds the keys to Matthews’ future in Toronto: new Maple Leafs head coach Craig Berube.
Berube, known for his no-nonsense leadership and his success in turning struggling rosters into Stanley Cup contenders, broke his silence in a powerful and calculated response.
According to multiple team sources and later confirmed by Leafs PR, Berube pulled Matthews aside after the team’s optional skate and delivered a concise, five-word message:
“Earn it. I back you.”
Those words, delivered face-to-face in the locker room, have reportedly resonated deeply with Matthews.
“Auston was emotional, man,” said one teammate who witnessed the exchange. “He’s been through a lot—injuries, media pressure, playoff disappointments.
But Berube didn’t coddle him. He challenged him, while letting him know he’s not alone. That’s what a real leader does.”
Sources inside the Leafs organization say Berube’s message wasn’t just about a contract—it was about culture. The Leafs’ front office, led by GM Brad Treliving, has been undergoing a philosophical shift since Berube’s hiring, emphasizing accountability, work ethic, and team-first mentality over star power alone.
Matthews, 27, is entering a crucial crossroads. He played only 53 games last season due to lingering wrist and groin issues, but still managed to put up 34 goals and 28 assists.
Once seen as the cornerstone of the Leafs’ championship hopes, he has faced increasing criticism after another early playoff exit.
Still, his statement and Berube’s response suggest that the door isn’t closed.
“He’s one of the best players in the world when he’s healthy and committed,” said former Leaf Wendel Clark on TSN. “Berube’s message? It’s not a dismissal. It’s a challenge. And if Auston answers it, this team could finally turn the corner.”
The next few weeks will be pivotal. With the NHL Draft and free agency looming, Toronto must decide whether to restructure Matthews’ deal—or move forward without him.
One thing is clear: the emotional foundation has been laid, and the puck is now firmly in Matthews’ zone.