Why Texas Tech Head Coach, Joey McGuire resignation looms.
🔥 1. NIL-fueled expectations have shifted the goalposts
This offseason gave McGuire the tools to succeed—but also raised the stakes dramatically. With billionaire booster Cody Campbell infusing NIL money into the program, Texas Tech’s roster has been overhauled in a bid to compete for a Big 12 title and even a College Football Playoff berth . While McGuire delivered three straight bowl appearances and 23 wins in his first three seasons—matching legendary coach Mike Leach—donors and fans now expect immediate results. And that expectation comes with a clear caveat: fall short, and McGuire could be on the hot seat
2. A loaded roster—with a no-excuses mandate
Thanks to NIL-infused dollars and a top-tier transfer class—including All‑Big 12 DL Lee Hunter and standout edge rusher Romello Height—Texas Tech now arguably boasts one of the best rosters in the conference . That depth—especially along the lines—means McGuire can no longer point to injuries or lack of talent as reasons for missed targets. As one analyst bluntly put it, “There should be no excuses for Texas Tech head coach Joey McGuire in 2025” .
3. Pressure cooker ahead
McGuire himself acknowledges the new reality:
> “Is there more pressure this year? 100 percent… But I’d rather be in this situation,” he explained, noting the improved depth, “We have bullets in the gun to fight our tails off and see what happens” .
But fans and boosters are bracing for a decisive campaign: no Big 12 title = dissatisfied donors = potential coaching change. With heavy investments made, patience is wearing thin .
4. Why whispers of resignation loom
Accelerated expectations. McGuire signed on originally to build slowly. Now the demand is immediate championship contention.
Win-now roster. Talent is plentiful. Failure to deliver looks like a failure of coaching.
Recruitment & investment. He personally helped secure NIL funding and facilities; if results don’t follow, it reflects poorly on his leadership.
A volatile fan base. Success breeds tolerance; setbacks invite unrest. Underperforming in year four could trigger staff turnover or calls for his departure.
What’s next for McGuire
The on-field performance this autumn will be the ultimate judge. A Big 12 title push or playoff berth could solidify his position. A mediocre 8–9 win season—especially given the off-season upgrades—might shift boardroom conversations toward new leadership.
Final take
Joey McGuire has transformed Texas Tech football, delivering bowl runs and revitalizing recruiting. But the arrival of NIL money has reshaped the timeline: slow growth is no longer an option. Given the infusion of resources and talent, this coming season is his opportunity to prove—with tangible results on the field—that he’s the right man for the job.
If he can meet these heightened expectations, his future is bright. If not, resignation—or dismissal—may follow swiftly.