It’s Official: Former Notre Dame Head Coach Marcus Freeman Set to Begin New Era at Texas Tech
Lubbock, TX — June 13, 2025
In a stunning move that’s sending shockwaves through the college football world, former Notre Dame head coach Marcus Freeman has officially been named the next head coach of the Texas Tech Red Raiders. The university announced the hiring early Friday morning, ushering in what many are calling a “new era” for the program.
Freeman, who spent three seasons at the helm in South Bend, is known for his defensive acumen, high-energy leadership, and ability to connect with players on and off the field. While his tenure at Notre Dame had its highs and lows — including a Fiesta Bowl appearance and a top-five recruiting class — Freeman now takes on the challenge of reinvigorating a Texas Tech program that has struggled to find consistent footing in the hyper-competitive Big 12.
“This is an exciting day, not just for me and my family, but for the entire Texas Tech community,” Freeman said during his introductory press conference in Lubbock. “I’ve always admired the grit and passion of this program, and I believe we’re on the verge of something special.”
The Red Raiders parted ways with former head coach Joey McGuire after a disappointing 6–6 season and a lackluster showing in the Independence Bowl. Athletic Director Kirby Hocutt made it clear that the university was looking for a leader with a “strong vision, discipline, and a track record of building a winning culture.” Freeman, he said, fit that mold perfectly.
“Marcus Freeman is the kind of transformative leader we need,” Hocutt stated. “He brings intensity, integrity, and a commitment to developing both student-athletes and people. We’re thrilled to welcome him to Lubbock.”
Freeman will face no shortage of challenges as he transitions to the Big 12. Texas Tech’s roster is in flux, with key players entering the transfer portal and a defense that ranked near the bottom of the conference in most categories. Still, Freeman remains unfazed.
“I’ve built programs before, and I’m ready to do it again,” he said. “We’re going to bring a relentless mindset to everything we do — in the weight room, on the field, and in the classroom.”
Sources close to the program say Freeman has already begun assembling his coaching staff, with several Notre Dame assistants rumored to be joining him in Lubbock. Early buzz suggests Freeman is targeting a mix of rising coaching talent and veteran strategists to balance youthful energy with experience.
As Red Raider fans flood social media with cautious optimism, one thing is clear: Marcus Freeman’s arrival signals a bold shift in direction for Texas Tech football — and the rest of the Big 12 is officially on notice.