Sidney Crosby Shocks World by Rejecting \$20M Tesla Cybertruck Deal: “He Will Regret Being Rejected,” Says Musk
June 12, 2025 — In a move that has left the sports and th worlds reeling, NHL icon Sidney Crosby has reportedly turned down a staggering \$20 million endorsement deal from Elon Musk’s Tesla to promote the controversial Cybertruck.
The deal, intended to place Crosby as the face of Tesla’s latest marketing push for the futuristic vehicle, was flatly rejected — and the hockey legend’s reason has stunned both fans and media worldwide.
Sources close to the situation revealed that Crosby was approached weeks ago with what was described as one of the “most lucrative athlete endorsement packages Tesla has ever offered.” The offer included commercial appearances, social media campaigns, and a custom-built Cybertruck prototype designed to reflect Crosby’s personal branding.
But according to insiders, Crosby declined the offer outright, citing ethical concerns and personal values. In a brief yet firm statement released through his agent just 10 minutes ago, Crosby said:
> “I’m honored by the offer, but I can’t support a product or a company whose values don’t align with my own. This isn’t about money. It’s about integrity, responsibility, and the legacy I want to leave — both on and off the ice.”
Though Crosby didn’t elaborate, many believe his decision is connected to concerns over Tesla’s workplace culture, environmental controversies, and Elon Musk’s polarizing public persona.
The decision is already being hailed as a rare stand of principle in an era where high-profile athletes routinely partner with billion-dollar brands without hesitation.
Elon Musk, never one to shy away from public comment, responded with a characteristically sharp tweet just minutes after Crosby’s statement went public:
> “Sid will regret being rejected. That truck is the future — with or without him.”
Musk’s cryptic remark has already ignited speculation about whether there was more behind the scenes, including possible tensions between the two men during negotiations.
The backlash — or admiration — toward Crosby’s stance has been swift. Social media erupted within minutes, with many praising the Pittsburgh Penguins captain for prioritizing his principles over profit.
“\$20 million is a lifetime of money for most people,” one fan posted. “To walk away from that shows what kind of person Sidney Crosby is.”
Meanwhile, Tesla’s stock dipped slightly following the news, though analysts expect the impact to be short-term unless more public figures follow Crosby’s lead.
While it remains to be seen how this decision will affect Crosby’s endorsement portfolio or Tesla’s Cybertruck campaign, one thing is clear: Sidney Crosby just made the biggest off-ice play of his career — and it’s sending shockwaves through two very different worlds.