From Court to Cash: NBA Superstar Steph Curry Named the World’s Second Top-Earning Athlete
Golden State Warriors legend Steph Curry has once again proven that his influence extends far beyond the basketball court. According to the latest earnings report, Curry now ranks as the second highest-paid athlete in the world, cementing his status as a global icon in both sports and business.
For years, Curry has dazzled fans with his deep three-pointers, record-breaking performances, and championship-winning leadership. But his dominance isn’t just athletic — it’s financial too. His total earnings for the year reportedly soar past $100 million, with a significant portion coming from off-court ventures.
On the court, Curry continues to earn top dollar. His NBA salary sits near the top of league contracts, with the Warriors committed to paying him over $50 million annually. His current deal, a four-year, $215 million extension signed in 2021, made him the first player in NBA history to sign multiple $200M contracts.
However, it’s his off-court success that truly elevates his earnings. Curry has lucrative endorsement deals with major brands such as Under Armour, Subway, Chase, and Google. His long-standing partnership with Under Armour took a new turn when the company named him president of its Curry Brand, making him a key stakeholder in its business strategy. This move significantly boosts his long-term earning potential.
Beyond endorsements, Curry is an active investor and entrepreneur. Through his company SC30 Inc. He manages media, brand partnerships, and investments. He’s also behind Unanimous Media, a production company focused on sports and family content. Curry’s involvement in media has landed deals with networks like Apple TV+ and Amazon Prime Video, further expanding his reach and influence.
Steph also embraces the tech world. He has invested in companies like Tonal, a home fitness startup, and Oxigen, a health-focused beverage brand. These investments reflect a savvy understanding of the modern business landscape and a drive to build wealth beyond basketball.
Curry’s rise to second place among the world’s top-earning athletes places him just behind Cristiano Ronaldo, the Portuguese soccer star who currently holds the number one spot. It’s a remarkable milestone that highlights how modern athletes can turn sports stardom into business empires.
As Steph Curry continues to thrive in the NBA and broaden his portfolio, his influence only grows. He’s no longer just a sharpshooter — he’s a mogul in the making, proving that the modern athlete can dominate both the scoreboard and the balance sheet.
In an era where branding, business, and sport are more intertwined than ever, Steph Curry stands out as a blueprint for the athlete-entrepreneur of the future.