ESPN News: Nick Suzuki Secures Landmark Nike Endorsement Deal, Donates $2 Million to Youth Development Program
Montreal Canadiens captain Nick Suzuki has officially joined the ranks of elite athletes after signing a groundbreaking endorsement deal with Nike, marking a historic moment for both the NHL and the 24-year-old star. The deal, announced Monday morning, is believed to be one of the largest ever between a hockey player and the global sportswear giant, solidifying Suzuki’s growing influence both on and off the ice.
While exact terms of the endorsement were not disclosed, sources close to the deal suggest it includes a multi-year agreement with signature apparel and promotional campaigns. Suzuki becomes one of the few NHL players to land such a high-profile endorsement with Nike, joining the likes of Connor McDavid and Auston Matthews.
But it’s not just Suzuki’s marketability that’s turning heads — it’s his commitment to giving back.
In a powerful statement that underscores his values, Suzuki simultaneously announced a $2 million personal donation to a youth development initiative aimed at increasing access to hockey and sports programming for underserved communities across Canada. The donation will go toward expanding the “Future on Ice” program, which focuses on breaking down barriers for children facing economic, geographic, and cultural challenges in pursuing hockey.
“Hockey has given me everything,” Suzuki said during a press conference. “Now it’s my turn to give something back. I want to make sure that kids from all backgrounds have the same chance I did — to fall in love with the game and to dream big.”
The donation will help fund new ice rinks, equipment, coaching, and mentorship programs, with a strong emphasis on diversity and inclusion.
The announcement has drawn praise from across the sports world. Canadiens General Manager Kent Hughes called the endorsement deal and donation “a testament to Nick’s leadership, not just as a player, but as a person.”
Suzuki is coming off another strong season with the Canadiens, continuing to develop into one of the NHL’s premier two-way forwards. With this Nike partnership and charitable effort, he’s now making just as much of an impact away from the rink.
As Suzuki’s star continues to rise, his actions set a powerful example for the next generation — proving that success in sports is about more than goals and assists. It’s also about lifting others along the way.