Ja Morant Turns Down \$90.5 Million NIL Deal from USC, Citing Team Loyalty
In a stunning and unprecedented move, Memphis Grizzlies star Ja Morant has reportedly turned down a jaw-dropping \$90.5 million Name, Image, and Likeness (NIL) offer from the University of Southern California (USC).
The offer, which would have made him the highest-paid athlete in NIL history, was aimed at securing Morant’s participation in promotional ventures and potentially drawing him back into the college athletics spotlight.
The offer, sources say, included long-term branding opportunities, national endorsements, and exclusive media appearances centered around USC’s basketball program. Despite the enormous financial incentive, Morant chose to reject the deal, citing loyalty to his current team and commitment to professional integrity over personal profit.
“I’ve worked too hard with the Grizzlies and committed myself to this journey,” Morant stated in a brief but firm statement. “It’s not always about the money. Loyalty matters — to the team, to the fans, and to the vision we’ve been building.”
The NIL landscape has drastically reshaped college sports, with athletes now earning millions through personal branding. However, Morant’s situation is unique: as a well-established NBA player, he is already earning a significant salary, along with multiple endorsement deals. Yet, the sheer magnitude of the NIL offer has shocked industry insiders and fans alike.
For USC, the move appeared to be a bold marketing and recruitment strategy — perhaps an attempt to generate buzz, attract new talent, and align their basketball program with a rising NBA superstar. However, Morant’s outright rejection sends a clear message about his values and priorities.
Reactions from the basketball world have been swift. Many praised Morant for standing by his professional commitments, while others questioned the implications of such high-stake NIL offers being extended to established pros.
ESPN analyst Jalen Rose weighed in: “Ja just reminded everyone that character counts. When you have enough money, decisions come down to legacy, not luxury.”
As the Grizzlies prepare for the upcoming season, Morant’s commitment will likely energize both his teammates and fans. In a sports era often dominated by financial headlines, his decision reflects a refreshing emphasis on loyalty, leadership, and team unity.
While the NIL revolution continues to evolve, Ja Morant’s choice stands as a defining moment — not just in basketball, but in the broader conversation about sports, money, and integrity.