“Everton Strikes Landmark Deal with Red Bull as New Energy Drink Partner”
Everton has secured a record-breaking partnership with Red Bull. However, unlike clubs like Salzburg, New York Red Bulls, and RB Leipzig, Everton will not be integrated into Red Bull’s global football network, and their kit won’t feature any red elements or red bulls like Leeds United.
Instead, Everton will be replacing Lucozade with Red Bull, which will now serve as the club’s ‘Official Energy Drink Partner.’ While financial details haven’t been revealed, sources indicate it’s a significant deal for the club, covering their final season at Goodison Park and their transition to Bramley Docks. This partnership allows Red Bull to promote its brand through the club’s physical and digital platforms.
The arrangement is similar to Red Bull’s recent deal with Newcastle United, with the brand’s visibility across bottle carriers, coolers, and ice boxes at Everton’s Finch Farm training ground, as well as during home and away matches. Fans will also see Red Bull’s branding on big screens and pitchside LEDs.
Richard Kenyon, Everton’s chief commercial and communications officer, expressed excitement over the partnership with Red Bull, highlighting the potential for innovative collaborations as the club moves into its new stadium. He also acknowledged the hard work of both Everton and Red Bull in securing the long-term deal during this pivotal time for the club.